オフ・ザ・ビートントラック・ツーリズム論

抄録

"Off the beaten track tourism" is defined as the tourism to which travellers rarely pay attention as destinations at this moment. By the study of 3 such countries as examples, it was found that those countries have much potentiality to cultivate tourism demands. I clarified how to promote "off the beaten track tourism" actually by showing concrete proposals. We should not rely on repeater demands but promote "off the beaten track tourism" so that outbound travellers may make steady progress from now on.