The primary aim of this paper is to examine the role of literature and its film adaptations incorporated into a non-literary course in a Japanese university EFL class. The paper first describes how George Bernard Shaw’s Pygmalion and its films were introduced into the course, in which students primarily read a book titled Language Myths—a collection of essays on sociolinguistic issues written by linguists. After discussing classroom activities, the paper presents an example of student writing that predicts a sequel to Pygmalion. Next, it analyses, based on data from questionnaires, student responses both to those literary materials and to the related activities. The findings suggest that literature and film used even in a part of the course can provide students with enjoyable and creative learning experiences. They can also help deepen students’ understanding of facts learned from information-based texts and help students better assimilate knowledge. In conclusion, this study shows that literary materials can be effectively incorporated into a non-literary course and that there seem to be some exclusive benefits of the use of literature and film with texts of the other type.