メディアと日本政治 : メディア戦略の変化を中心に

抄録

Regarding the relationship of media and politics during the Koizumi Administration, the media, researchers, and commentators have performed multidirectional inquiries. From precedent studies, we know that new knowledge can be obtained regarding problem points in television election coverage and political parties' communication strategies. There is a possibility that the relationship between the points of conflict reported by the media and the Manifestos presented by the political parties, and disparities between public opinion polls and the news contents as reported by newspaper companies can have effects upon voter's voting behavior. In this study, I will pay attention not only to television, but also to the newspaper media. As a result of this analysis, an image of "the newspaper media influenced by television coverage" arises. In chief, this report will discuss the Koizumi Administration, but it will also touch upon the House of Councilors Election of 2007.