マッチングアプリ利用の現在：アーリーアダプタの属性とその傾向

抄録

    This paper analyses data of a nationwide survey of mobile media to clarify the characteristics of Japanese users of matching apps. The results show that the use of matching apps is about 1.5% nationwide in Japan in 2021. Many users were in urban areas, in their 20s and 30s, who can take on risk of encounters, and who have self-confidence in their ability to judge relationships. This self-confidence was associated with "the ability to handle relationship problems well," and was linked to the rationalization of relationships. It can be concluded that matching apps are associated with "cold intimacy" (Illouz 2007) and bring about the marketization of relationship selection.