Evaluation of the Business Strategy Design Method Using a Combination of Gaming and Computer Simulation

Abstract

The gaming is studied as one of the methodology to deal with totality of an object consisting of plural components related mutual. As part of the studies, gaming is adopted to the field of company activities such as corporate strategy and business strategy. Because market environment, financial resources and activities of the competitors change continuously and dynamically, the number of influential factors cases rises to the enormous numbers. Thus it is too hard to extract the most suitable correspondence from all the number of influential factors cases and to find a strategic meaning. In this study, we modelled a business platform as an object and practiced both gaming and computer simulation on the same model. We tried to find the strategic scenario from the gaming, and then tried to increase accuracy of the strategic scenario by computer simulation. We report the possibility of the combination of gaming and computer simulation in the field of business strategy design.