Creation and Reception of the Social Value to be able to see from an Organization Portfolio

Abstract

In late years many social enterprises come to put different organization forms together. A purpose of this paper is that this organization form considers what kind of meaning there is from a viewpoint of the social innovation (new services/products and the systems of the offer which used a market for the solution of the social problem). This organization form lets you do emergence of innovation by promoting sensemaking when I show a conclusion earlier and promotes emergence and reception of the value of the society. When I speak it from a conclusion earlier, organization portfolios are to maintain much heterogeneous stakeholders that deferent organization form was collected and these stakeholders creates social innovation and receive it. It is Prahalad (2004) and Hippel (2005) to serve as a reference by an argument of the past innovation. These arguments cannot apply to social innovation with things about the business innovation immediately. However, the viewpoint called value co-creation of Prahalad and the lead user of Hippel are important indication. I supplement two points of the following I supplement these arguments, and to achieve a purpose. The first point clarifies a process of co-creation. How does the second point attract a heterogeneous lead user? By this report, I supplement the short part of those arguments with a symbol and the role of the agent. It is thought a symbol attracts a process and a lead user of co-creation and that an agent carries them out. The conclusion can point out two following points. First an organization portfolio is integrated system of heterogeneous stakeholder. Second it is a system keeping the agent where it brings up social value alive.