2011 Volume 32 Pages 175-183
Independent productions of manga, game and music, etc. are the cultures with which it is widely familiar in Japan. These cultural practices are done by using services of shops selling independent production goods, print companies, etc. In a modern Doujin Field, the role of "Cultural mediators" (Bourdieu 1979=1990; Negus 1996=2004) or "Business components" (Deguchi, Tanaka, and Koyama 2009) that has a great knowledge of Contents are thought to be a very large. However, this agents' role has been hardly studied up to now in the doujin culture research of sociology and cultural studies. So, in this paper, using "the Field of Cultural Production Theory" of Pierre Bourdieu and participatory observation approach, paying attention to the "Doujin Shops", I analyze practices and strategies of "Cultural mediator" in Doujin Field and structures and norms by which they are conditioned.