Basic Viewpoints of Analysis of Social Networking Services:

from Goffman's Perspective

Abstract

This report aims to describe the audiences' perception about a performer's personality in social networking services(hereafter, SNS)by applying Goffman's analysis and his framework. By using Goffman's perspective and analytical framework, this study analyzed communications within SNS space and described the characteristics of SNS. Communication in SNS was identified by its relationship to face-to-face communication(hereafter, FTF)from the following three points of view: at first, high controllability of performances; and second, audience integration; and third, role distancing behavior to mediate role performance in FTF.