Abstract
In this article, to create new kind of content is considered as innovation and the process how the innovation diffuses is analyzed. In addition, how the diffusion of creative activities brings about new business is analyzed with an example. Many cities tried to incubate content industry as one of the new industry for the next generation. However, because the contents industry mainly depends on personal creative activities, the business strategy in that industry is different from the manufacturing industry. This article investigates the diffusion of innovation in the content industry with network theory by focusing on an example of creative activities in web communities. Then, this article aims to find how the creative activities are able to diffuse.
