Host: The Japan Society for Management Information
The video game machine was prohibited to sale in 2000 in China,PC game has become widespread.In 2013, video game machine became open in China.
This paper clarifies that it will it be popular like Japan or Western and what are the important things to make it be popular.
More concretely, the development history of three companies' -Sony, Microsoft and Nintendo- video game machine were contrasted by different generation and series.Hard, soft, third-party and customer sales were contrasted and analyzed. This paper, then, the problems and proposed the strategies for diffusing widely in China.