Host: The Japan Society for Management Information
Despite of the growth of the global semiconductor industry, Japanese semiconductor companies have been declining. On the other hand, Korean companies became global through the acquirement of an overwhelming competitive advantage especially in DRAM market. It is said that the fact that the late entrant "Samsung" dominates the market was brought by the strategy. This article reveals what is in the background of the differences between Samsung and Elpida by comparing each other from the view point of the strategy.
As a result, it became clear that traditional Japanese companies tend to choose “Premier" directivity in terms of the differentiation. But it affects negatively in increasing competitive advantage to adapt the globalization.
