Host: The Japan Society for Management Information
Name : Annual Conference of Japan Society for Management Information 2017 Spring
Location : [in Japanese]
Date : March 09, 2017 - March 10, 2017
We clarified the following two points about the success factors in Japanese crowdfunding by analyzing the data of the Japanese crowdfunding platform and comparing it with the research in the U.S. Firstly, as common points between Japan and the U.S., it is confirmed that the increase of target amount and duration were negatively associated with success rate, and the increase of publicity were positively associated. It is suggested that similar tendencies may exist in regions other than Japan and the U.S. Secondly, as differences between Japan and the U.S., it cannot be said that videos were positively associated in Japan despite existing research that videos were positively associated in U.S. It was suggested that utilizing videos is necessary in Japan.
