Difference in feeling palatability of Japanese-style and Western-style box-lunches at appearance impression

Abstract

Palatability is a comprehensive evaluation of various sensations such as sight, touch, taste, smell. Among them, visual acuity plays a special role. “Sight gives birth to the first taste." However, there are few researches up to now that have paid attention to palatability of food. In this study, we intend to build a palatability model based on outward appearance impression of box-lunches. Applying this palatability model, we will investigate what is the difference in the impression that make much feeling of palatability when the feeling target is Japanese-style or Western-style box-lunches. We also analysis the process that color gives a meaningful influence to this impression.