2007 Volume 23 Issue 1 Pages 41-46
The purpose of this paper was to introduce economic studies of measuring the multifunctionality of agriculture and rural areas using stated preference methods. One study was to value the environmental benefits of the agriculture and rural areas in Japan using contingent valuation methods. The other was to measure the environmental benefits of construction plans of canal harmonizing with firefly's habitat using choice experiments. A further direction of the economic valuation of the multifunctionality with stated preference approach will be to develop valid indicators used for explaining to participants the multifunctionality based on psychology, ecology, and related disciplines in addition to economics.
