SOCIAL NETWORK ANALYSIS: THEORETICAL BACKGROUND AND MEASUREMENTS

Abstract

My purpose here is to present an introductory note on the social network analyss. First, it will be revealed that the social network analysis has its theoretical roots in the structural sociology. Second, several network properties, such as range, density, cohesion, structural equivalence, role equivalence and centrality, are introduced. Last, I claim that depsite its need for more clarification and sophistication, the social network analysis is definitely a developing paradigm to generate fruitful researches in the future.