1982 Volume 9 Issue 2 Pages 33-47
The transition in dietary life has often been dealt macroscopically in relation to changing factors in the society, culture and various other aspects. However, whatever factor it relates to, it is a consumer's subjective need that determines the direction of his eating habits. In order to research the future tendency in the dietary system, I believe we must approach it with the structural analysis on the level of dietary consciousness that inwardly contributes to the system. Therefore, we conducted a survey of dietary consciousness on the price monitors and tried to elucidate its basic structure. As a result of the factor analysis, 10 obvious factors such as simplification and growing interest in home cookery have been extracted. Moreover, as the outcome of the cluster analysis based on the factor scores, various modes of eating habits have been confirmed and we suppose they are useful in the study of the dietary system in future. As a general trend, it is likely that we will move on to a qualitatively richer diet, as well as a diet suited toeach occasion, time and event of a consumer's life style.