【報告論文】／漁業の６次産業化とビジネスモデル

抄録

The current business model of the fishing industry is based on the distribution process and value chain of fisheries products, as supported by the Central Wholesale Market. Reconstructing this business model depends on two factors: market exploring and product development. Market exploration should be prioritized, as the fishing industry is experiencing problems with fish pricing. Furthermore, this exploration should be carried out continuously. Through three case studies, this paper argues that the main scheme of the sixth sector industrialization of the fishing industry should be the reconstruction of the current distribution process, resulting in a new business models for the distribution process, as well as innovative platforms for the fish market.