2019 Volume 26 Issue 3 Pages 184-193
This article addresses the roles and functions we as wholesalers at Sendai Central Market have espoused and played to sustain the food system after the Great East Japan earthquake. The most important challenge was preventing a food panic. Therefore, we kept acting as wholesalers for 15 consecutive days amid the turmoil triggered by the earthquake. The first step in reconstructing the food system for fisheries was providing the basic tools and equipment that fishermen needed. After fishing resumed, we concentrated on product development using local ingredients in cooperation with fishermen, food manufacturers, and food retailers. In recent years, we have prioritized food education because it is increasingly important not only to encourage seafood consumption but also to disseminate food culture and its history, eventually leading to the revitalization of the fisheries industry.
