販売形態が異なるミニトマトにおける購入意向と適正価格に関する研究

－PSM分析による検証－

抄録

In this study, examining the possibility of promoting cherry tomatoes harvesting without a calyx and cluster harvest. The questionnaire survey was targeted at university students to examine their awareness and desiring purchase price of cherry tomatoes harvesting without a calyx and cluster harvest both before and after learning about characteristics these cherry tomatoes. The results of the study suggest that many respondents were unaware of the characteristics of cherry tomatoes harvesting without a calyx and cluster harvest. In particular, the targets were attracted to cherry tomatoes harvesting without a calyx easing of preparation and the better storage quality.