Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Original Article
Evaluation of the texture of wet rice crackers
Akihito KobayashiHironobu Kawamura
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2016 Volume 1 Issue 1 Pages 35-40


This study aims to redesign a manufacturing process of wet rice crackers for new customer acquisition at café “Nisyouan” in Mt. Tsukuba. The study tries to reveal the relationship between the physical properties and evaluation terms of wet rice crackers. Three aspects were varied in the production process, namely hoiro time, baking time, and time before application of soy sauce. The results of sensory evaluation were collected through the evaluation of the samples by an evaluator who ate samples and then answered a questionnaire concerning them. An explication of the causal structure using organoleptic evaluation and physical properties was attempted. Using the physical properties and hierarchy for each of the evaluation terms and the psychological response, principal component analysis and factor analysis were performed. Graphical modeling was applied to each hierarchy. The result indicated causality in each hierarchy. Therefore, a method for the design of food texture of wet rice crackers, which young people like, was derived.

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© 2016 International Society for Tourism Research
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