Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Original Article
An analysis of how roadside stations, “Michi-no-eki”, function to promote local revitalization
A case study in a rural area in Japan
Kayoko H. MurakamiTakashi Oyabu
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2016 Volume 1 Issue 1 Pages 47-54


Japan is facing a rapid decrease in birth rate and an increase in aging people. In addition, especially in local areas, population is decreasing. In Suzu City in Ishikawa Prefecture, the population has been decreasing dramatically, and the number of aging people accounts for over 40 % of the total number of residents. Our previous study, which was related to the revitalization of Suzu City, showed that a roadside station, called “Michi-no-eki” should be utilized as a place for the residents to buy a light meal because there are no restaurants near the residential area, and should also be utilized for the elderly citizens to have an opportunity to run the business of light meal sales by themselves. In this study, we used a questionnaire to examine the effect of the use of Michi-no-eki as a provider of light meals for the residents and tourists in Suzu City. The sales showed that the running cost of the light meal shop was quite reasonable. In addition, a survey for the tourists was conducted to understand how to more effectively make use of the Michi-no-eki. The results showed that, because tourists often visit the place with their family, building facilities or holding events for family should be considered; other important elements for further development of Suzu City were also found.

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© 2016 International Society for Tourism Research
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