2016 Volume 1 Issue 1 Pages 55-60
In March 2011, a large earthquake and tsunami damaged Eastern Japan. Especially, there was severe damage in the Tohoku area (especially, the Iwate, Miyagi, and Fukushima prefectures). In the Tohoku area, there are many tourist spots (e.g., Matsushima, Sendai, and Aizuwakamatsu). Since the earthquake and tsunami, however, the number of tourists in the Tohoku area has been declining. A reason for this situation may be a harmful rumor. This study is focused on the consciousness of tourists associated with their decisions about sightseeing in stricken areas. The purpose of this study is to suggest indicators for attracting more tourists to the Tohoku area. In this paper, inquiries of tourists for sightseeing in the Tohoku area are made using a questionnaire survey. Three main consciousness factors for sightseeing in the Tohoku area are named by applying a factor analysis to data from completed questionnaires: “Sightseeing” (factor 1), “Reconstruction” (factor 2) and “Uneasiness” (factor 3).