Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Original Article
Application of design thinking to the development of a bus tour
Ayako SawadaTaketoshi Yoshida
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2016 Volume 1 Issue 1 Pages 61-64


Design thinking has been attracting attention as a human-centered, creative, and pragmatic approach for innovation. It also offers feasible solutions to multi-layered and complex problems in society. This study examines an application of design thinking on the development of a tour as a case study in which female second-year college students designed and implemented a day bus tour for female students to Yamashiro Onsen, one of the spa resorts in Kaga City, Ishikawa Prefecture, Japan. This case study shows that design thinking was effective in designing an entirely new tour that discovered potential needs.

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© 2016 International Society for Tourism Research
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