ランドスケープ研究
Online ISSN : 1348-4559
Print ISSN : 1340-8984
ISSN-L : 1340-8984
研究論文
民間収益施設のある都市公園の利用者の購買行動と滞留場所の関係性
遠藤 玲中村 和彦山本 清龍
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ジャーナル フリー

2022 年 85 巻 5 号 p. 499-504

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In recent years, there has been a growth in the number of urban parks managed by public-private partnerships. It is generally agreed upon that such parks enhance the value of the areas in which they are located. However, the existence of for-profit facilities carries the possibility of counteracting an essential aspect of parks, “publicness.” The purpose of this paper is to clarify the relationship between buying behavior at for-profit facilities and preference of seating location of individuals in a park with for-profit facilities. A behavior observation survey was conducted in Kitaya Park to analyze the relationship between whether a visitor purchases anything at the for-profit facility and opts to take a seat in the park. Furthermore, the factors affecting this relationship were also analyzed. The results show that whether the seating place was visible from the for-profit facility was related to the visitor’s purchase at the for-profit facility in the park. This relationship appeared when a food truck was not present in the park or when the park was crowded. This study suggests that visitors who have not purchased anything at the for-profit facility may be relegated to the confined spaces of a park under certain conditions.

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© 2022 公益社団法人 日本造園学会
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