抄録
This study examines the timing and opportunities of participating in guided tours for the first time—which is important for increased use of guided tours—and clarifies the status quo of initial participation. It also investigates the relationship between first-time participants’ age and their subsequent participation in guided tours. The results demonstrate that the general trends of first-time participation vary based on the participant’s age. Many participants whose first-time participation age is less than 20 years participate as part of educational tours. Furthermore, age at the time of the survey does not affect accompanying persons, the decision to participate in a tour, and the type of participation; however, trends in tour type differ by age. This study’s analysis of first-time participation in guided tours reveals that the number and type of participation in guided tours increased when first participation occurred under the age of 20 years, irrespective of whether it was a school event. Thus, motivating young people to participate in guided tours at an early stage is effective in expanding the market over the medium to long term.
