Abstract
The aims of this study were to examine and compare the visitors’ awareness about the purposes of suggested donations and to examine the visitors' awareness of how they would like to contribute to the local tourist attractions or the local destination management. The survey participants were people who visited Asama-Kogen rhododendron park in May 2024. The park asks the visitors for a suggested donation during the period when many flowers are in bloom in the park. 165 visitors’ awareness about the purposes of the suggested donation were divided into 4 groups by cluster analysis. There was a relationship between the levels of satisfaction with the park and the awareness of whether it is appropriate to spend donated money not only on the costs of the park but also on the local nature resources management and other things. With covering a part of the costs for new local natural tourist attractions, approximately 99% of respondents agreed that paying at the time of admission would be acceptable, while approximately 85% agreed that paying at the time of accommodation would be acceptable. There was a relationship between whether or not the visitors agreed with additional payment for accommodation and their revisit intentions to the park.
