2008 Volume 59 Issue 3 Pages 269-281
In the field of management system engineering, there is a management technique named Customer Relationship Management (CRM) for making the best use of management information. It is a management technique that maintains constructing the relationship needed by the customer, while accurately understanding the customer and keeping the values desired by the customer fulfilled. In this paper, we expand the idea, propose Student Relationship Management (SRM) to construct and maintain an excellent long-term mutual relationship between the university and students, and also propose a matrix of learning needs as a tool for achieving SRM. Finally, we show a method for segmenting students according to learning type, for study support based on the idea of SRM.
