2019 Volume 33 Pages 127-136
This study reveal that why uneasy feelings to the Fukushima Prefecture products can not be mitigated in Hokkaido and Kinki. I thought that the cause for the difference in anxiety feelings for each region is in the local paper. As a result of the analysis, there is significant correlation between between the "The proportion of people who are avoiding the Fukushima products" and "The number of articles about evacuees from Fukushima Prefecture in the local paper." In addition, local paper in Hokkaido and Kinki have been reported to stand at the evacuees' eye level from Fukushima Prefecture. As a result, unintended consequences that does not decrease people to avoid Fukushima Prefecture products was born.
