Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
Review of Mass Media Information on Food and Its Influence on Consumers
Yoko OtaniAkiko Matsuoka
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JOURNAL FREE ACCESS

1991 Volume 11 Pages 35-56

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Abstract
There are many types of information regarding food these days. Indeed tnere is so much information that it is difficult to know what to belive and what not to believe. In this study, we have collected and examined information regarding food found in 9 news papers, 20 magazines, 4 weeklie 60 books, and some advertisements. At the same time, we sent out Questionair concerning consumer information to 454 Junior College students and their paretrts. As a result, some ambiquities and contradictions ware found in the information which could result in consumers being misled. We can also point out ambiguous information using which it is difrcult for consumers to make a decision. Ther'fore reliable consumer education will continue to be important in the future,
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© 1991 Japan Academy of Consumer Education
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