抄録
In recent years, long‐ established stores and department stores in Japan sell lucky bags as a New Year's event, and many people queue up to buy these bags in the early morning This research evaluated the actual conditions of lucky bags and clarified certain problems from the standpoint of consumers
Survey method:
(Ⅰ) Survey of purchase conditions of lucky bags
1) among 189 junior college students, 19 students purchased lucky bags, for a recovery rate of 10%.
2) among 80 general consumers, 29 consumers purchased lucky bags, for a recovery rate of 36.2%.
(Ⅱ) Four lucky bags on the market were purchased, and the articles in the bags were evaluated by 189 first year junior college students.
(Ⅲ)Time of survey
1) January 2-4, 1995 for general consumers.
2) January 17-20, 1995 for junior college students.
Summary
1) When asked the purpose for buying a lucky bag,655% of the general consumers answered, ”there is a dream in the bag”, and 47.4％ of the students answered, ”the bag is a good bargain”.
2) Persons who obtained a satisfaction degree of 80% from their purchase showed a willingness to buy a lucky bag again next year.
3) Evaluation of articles in the bags, showed that if one expects the latest type of goods, he (she) may be disappointed because the goods contained in the bags were usually 2-3 seasons out of fashion.
