2013 Volume 33 Pages 99-108
The consumer culture surrounding children is changing dramatically. When transactions are conducted directly by children without parental involvement, problems often arise. This study aimed to achieve the following: 1) Clarify the reality of children's involvement with the surrounding consumer culture, focusing on elementary, junior high, and high school students. 2) Clarify how their involvement with consumer culture influences their sense, of monetary value. A survey was conducted among elementary, junior high, and high school students to analyze the situations they encounter. The results revealed that rulemaking by parents is not enough. Children's sense of the value of money diminishes as they gain more experience in games, and their sense of ethics likewise deteriorates.
