2015 Volume 35 Pages 97-106
The aim of this study is to elucidate the current situation and issues relating to promotion of consumer education at primary schools in "A" city. Questionnaires and interviews were conducted with teachers at primary, junior high and senior high schools in "A" city. The main factors underlying the low rate of implementation of consumer education at primary schools were insufficient time allocated for lessons on the subject and the sense that the notion and content of consumer education were vague and difficult to grasp. Teachers were apprehensive about the use of information technology by children and about children’s attitudes to money. The surveys provided significant suggestions on how consumer education can be promoted at primary schools.