2020 Volume 46 Issue 2 Pages 89-97
The purpose of this article was to 1) reconsider psychological approaches in the field of welfare, 2) clarify the uniqueness of the professional work in that field, and 3) suggest a new approach of the “behavioral and cognitive”-oriented certified public psychologist in that context. Behavioral Human Serviceology (Mochizuki, 1993) is suggested as a new approach based on an echo-behavioral perspective, which was used in recent research on environmental enrichment/enriched environment (EE), non-contingent reinforcement (NCR), and motivating operations (MO).