1974 Volume 14 Issue 1 Pages 48-55
Analysis of the data showed that the evaluation of the attitude objects (especially, a person) is predictable only from two informations without following the theory of Asch (1946), nor usmg a complicated average model which is the current stream of the studies of the impression formation.
They were as follows;
1) The knowledge of the simple average of the evaluations of the attitude object, which had been measured independently from the set of the attributes of it.
2) The knowledge of PWA (Personally Worst Attribute) which the auther had obtained by operating uniquely.