1998 Volume 38 Issue 1 Pages 105-117
In the investigation of attitude, the purpose of this paper provides the analysis of contingency.
In the social psychology, the attitude is a covert explanatory variable, is measured by the questionnaire technique or the method of rating scale. In the behavior analysis, the attitude was investigated by the view of contingency. The descriptive behaviorist deals with attitude as verbal behaviors; Tact, Mand, Intraverbal, Echoic, Autoclitic. Attitudes can treat as target behaviors in the contingency shaped behavior, and correct rule or wrong rule in the rule governed behavior. And verbal behavior as attitude elicited emotion, positive emotion or negative emotion.
Because there are same verbal data that established asTact, Mand, Intraverbal, Echoic, Autoclitic, in the view of contingency, same problems about attitude data come simply to analytic solution