抄録
According to Fishbein's theory, behavior (B) is a function of behavioral-intention (BI), which is determined by attitude toward the act (Aact) and social-normative-beliefs (NBs). Aact was measured by seven-point Semantic Differential scales in a questionnaire. Other variables were measured in a similar manner. Subjects were 404 and 413 students. Multiple correlations of Aact and NBs on BI or B were higher than correlations of Aact (or NBs) and BI (or B). Regression coefficients varied with behaviors and actor's sex. Thus, Aact and NBs are effective predictors of behavior. Relative importance of Aact and NBs varies with behavior and sex.
