2016 年 29 巻 p. 67-82
The purpose of this study is to clarify a modern sports ideology expressed in newspaper articles by focusing on their use of the term “Athlete”, which steadily increased in the Japanese media since around 1990. Firstly, it tried to explain why the term “Athlete” became a frequently used term by the media. The study considered it to the fact that the term was used by the UNESCO in the International Charter of Physical Education and Sport in characteristic ways, especially, in its Article 7 supplemented in 1991. Based on it, Japanese newspaper articles （Asahi and Yomiuri） in the 1990’s were analyzed. The findings indicate an emergence of new sports ideology, such as “Equality of pro-competition and non-competition”,“ Equality in the competition of healthy people and people with disabilities”“， Selfmanagement of the body”,“ Expansion and improvement of sports rights” and“ Sports as a selfexpression” in the Japanese media. The use of the term “Athlete” symbolizes the change in the recognition and category of modern sports, and opened a new discursive space. It also suggests a new perspective of sports, and international elements.