2010 年 10 巻 1 号 p. 23-26
Impression of silhouette of products which can be divided into an upper and a lower parts is discussed. In this paper, it is assumed that an upper and a lower parts of products can be approximated to two rectangles, and experiments were carried out in order to verify the impressions of figures which consist of two rectangles. Various combinations of rectangles were shown to the subjects and the impressions were measured. As a result, the relations between the combinations and impressions, i.e. warm-cool, hard-soft, urban-country, luxury-cheap, friendly-not friendly, and simple-complex, have become clear.