Research on the Requirement for High-Rise Apartment by the Resident in Shenyang China

- The Kansei Analysis of High-Rise Apartments' Images -

Abstract

This research is to understand the psychological and physiological aspects of human when purchasing an apartment; while KANSEI evaluation is done for the external design of high-rise apartment. In the preliminary experiment, 12 evaluation words are extracted through factor analysis from 27 words by KJ methods. In addition, the first factor “Aesthetic and sensuous impression” and the second factor “Habitability” have been extracted from the result of the second study. The 12 pairs of the evaluation words are showing the sense of the people in Shenyang for the local buildings. It could explain the design's features of the high-rise apartment in Shenyang. And, from the standpoints of planning, positioning, sales, and etc., if the 12 pairs of the evaluation words can be understood, these factors could be the references and useful for the residential market improvement in the planning stage as well as the design stage. Moreover, a KANSEI factor can be used also for the sales strategy by the photograph of the building.