2011 Volume 10 Issue 3 Pages 425-431
In this paper, we discuss KANSEI parameters that evaluate various objects in general. Participants evaluate fragrances of perfumes using Semantic Differential (SD), KANSEI Parameter (KP) and KANSEI Sound Parameter (KSP) method. Both KSP and KP methods are non-verbal techniques for KANSEI evaluation. In this experiment, the evaluation scales are used in previous studies that evaluate fragrances, scenic shots and others. As a result of principal component analysis, the results of KSP and KP methods are tend to evaluate the features that are focused by perfumers. On the other hands, the result of SD method evaluates an overall impression of the fragrances. Therefore, it is thought that KSP and KP methods can evaluate various object using common scales. The above show that the non-verbal evaluation techniques are useful to collect potential KANSEI information that cannot collect using verbal methods.
