Transactions of Japan Society of Kansei Engineering
Online ISSN : 1884-5258
ISSN-L : 1884-0833
Original Articles
Development of Measurement for Brand Recall in Place Brand
- Use of DRM Paradigm -
Yasuto HAYASHITakao ABE
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2012 Volume 11 Issue 4 Pages 553-561

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Abstract

In this study, we have examined the objective phenomenon and mechanism of Place “Brand Recall” by a DRM paradigm which mainly used in psychological study of False Memory. In experiment, the participants have learned about local resources name lists which do not contain the local place name and some major resources. And after some questionnaire task, they have answered recognition test which consist of list presented words, non-presented place relation words and non-presented non-relation words. As a result, in spite of not having been displayed in learning phase, participants have reported the existence of non-presented Place name and other local resources as False Memory, but non-relation words not reported. The result of experiment shows that occurence of False Memory means the strong convergent associations of local resources with place name.

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© 2012 Japan Society of Kansei Engineering
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