An Influence Degree Measurement of the Affective Value in Unconscious Decision Making

- From the Measurement Experiment of the Intuitive Values -

Abstract

In this paper, the classification model of subjective affective value, its measurement, and the quantitative-analysis method were proposed first. Next, based on the proposal method, the value measurement experiment including the intuitive and unconscious decision-making phenomenon of the real world was conducted, and also separation and extraction of the affective value, and presumption of the value structure which became a decision-making standard by the analysis and evaluation of the degree of incidence especially were tried. As mentioned above, the validity of the proposal method was examined. As a result, it came to prove the validity of the proposal method.