2016 Volume 15 Issue 4 Pages 455-461
Business is affected by uncontrollable factors. We call them as outer factors. Outer factors are external conditions and concepts based on our predictions. Community is one of such external conditions. Business manager couldn't control community, but plans to affect it by using advertisement, internet media and so on. By such business behavior, business manager expects good effects to his business. The study aims to elucidate outlines of community from the selling data of a store developing business in the community.