2016 Volume 15 Issue 5 Pages 571-580
For globalization of a fashion enterprise of Japan, the validity of the strategy which makes a “country” a standard of preference was verified through the wear experiment of the jacket by the consumers belonging to an actual market (Japan and Italy). The result is as follows. 1: The jacket in which the countries of manufacture differ became the product which was alike at a glance, when the sign (a place of production and a brand are displayed) which displays the difference was removed, but the subject has recognized the difference mostly. 2:This difference has checked that it was fixable as information on magnetic media (≈ paper medium), when applying pattern technology. 3: Although the heterogeneity by the difference of a country or a race tended to be emphasized in the action space which wears a jacket, it has emphasized conversely that similarity existed from this research.