2016 Volume 15 Issue 6 Pages 635-644
In this paper, we describe a case study of a service and application design using good memories. Purpose of this case study is to create a new service and a new application that offers an excellent user experience. We introduce good memories in the design process in order to increase the quality of the user experience with the service and application. The good memories are used in the idea creation step and in the design step of the service. The created service and application is a gift service that offers experiential gifts. The experiential gift is selected from the good memories of the receiver. We developed a dialog interface with 5W1H words to recall the good memories for the gift service. High acceptability of the created gift service is obtained through evaluations. Therefore, the design process utilizing good memories is effective in creating new services offering an excellent user experience.