拡散方程式モデルを用いたファッションアパレルの商品力と販売力の考察

抄録

In fashion Business, turnover of stores is decided by the product appeals of fashion apparels and selling capacity of the fashion apparel store. In order to increase the turnover, the selection of apparel goods which are preferred by consumers of the shop is most important. Next, the selling capacity is important. In previous papers, we discussed about the relation between apparel goods and consumers. Fashion apparel is thought to be a carrier of the information which is proposed by the fashion designer. On this account, we assumed the purchase and sale of fashion apparels are the diffusion phenomena of the information in the behavioral space. From the point of view, we propose a mathematical model describing the purchase and sale of the fashion apparels.