Comparative Study of Kansei Structure on Water Lilies Color between Japanese and Thai People (2)

- Analysis of Effect of Color Arrangement -

Abstract

This study aims to develop more attractive flower products that matched the color to the customer's kansei in each nation. In our previous investigation, the relationship between the color of water lilies and the six target adjectives was analyzed on the Practical Color Co-ordinate System, and the result was almost the same as the past report of the general relationship between the color and the visual impression. In this paper, the effect of the color combinations and the gradation patterns in petals were investigated by using flower graphics image. Six hues and six gradation patterns were prepared as color arrangement for our investigation, and around one hundreds Japanese and Thai participants cooperated with us. As the results, it became clear that appropriate use of color arrangement was effective, and a certain gradation pattern could maximize its effect.