Study of Designing Technique for The Food Package by Kansei Evaluation

Abstract

The purpose of this study is to examine the designing technique for a food package which appropriately communicates its deliciousness or wanting to eat to a consumer. The two experiments of evaluations for the only appearance and that with eating the boiled potsticker are done. The result is that the two structures of the evaluations are different. This difference is acquired by using the method of graphical modeling. A possibility that the deliciousness or wanting to eat imaged by the package is derived from the interrelation among the evaluation items is discussed.