A PROPOSAL FOR QUALITATIVE INVESTIGATION OF BUSINESS EXECUTIVES FROM THE VIEWPOINT OF KANSEI

Abstract

Recently, the evaluation of the business enterprise is performed briskly because a lot of new companies have established. But, the only quantitative evaluation, such as the method of using balance sheet and the statement data of profits and losses, etc., is generally used. In this research, a qualitative new evaluation method was proposed in addition to the quantitative evaluation method such as Balance Sheets. Especially, the business executives and their environment are paid attention for the evaluation, and the possibility of this new qualitative evaluation is examined by investigating and analyzing these business executives' related materials. This paper reports the investigation and the analytical results based on the viewpoint of Kansei, concerning the business management, especially from the viewpoint of business executives. Finally, this paper shows that our proposal is a more useful method for evaluation of corporate and the business executives compared with a conventional quantitative one through these verifications.