2009 年 8 巻 3 号 p. 535-542
In the 21st century, the Kansei values of industrial products are considered very important. However, since not many studies have focused on the kawaii attributes, we focus on a systematic analysis of kawaii interfaces themselves, that is kawaii feelings caused by the attributes such as shapes, colors, and materials. We have already performed some experiments and obtained some interesting tendencies on kawaii attributes. For example, curved shapes such as torus and sphere have a tendency to be evaluated as kawaii more than straight-lined shapes. However, kawaii colors vary by experiments. Thus, we planned a new systematic experiment for elements of color to clarify the tendency of kawaii colors using virtual objects. From the experimental results, the tendencies of kawaii colors were clarified for each element of color such as hue, saturation, and brightness to some extent.